Informant38

the foundation has done more than just sell its own "Let�s roll!" paraphernalia as a fund raising tool. It�s pursued a series of odd licensing choices that strain the credulity of even the least cynical observers.


In June, for instance, the foundation let Wal-Mart use the phrase as an employee motivation slogan and as a theme for its annual shareholder meeting. "It�s an inspirational use of �Let�s Roll,�" Beamer Foundation CEO Douglas A. MacMillan suggested to the Arkansas Democrat-Gazette, reiterating that the words are "a call to action."


In August the foundation gave its blessing to Florida State University�s football team, which has slapped "Let�s roll!" on T-shirts, baseball caps, and other items. Each year legendary coach Bobby Bowden selects a theme for the season. "We are going to go with �Let�s roll,� based on the airplane guy making that remark," Bowden churlishly explained on the FSU Web site (in Bowden�s defense, one of the things he is legendary for is forgetting names). "Not only for that but the season is here, the challenges are here, let�s roll.