Informant38

The cable pay-per-view company iN DEMAND has backed away from a plan to show a three-hour election eve special with filmmaker Michael Moore that included the first television showing of his documentary "Fahrenheit 9/11."

The company said Friday it would not air "The Michael Moore Pre-Election Special" due to "legitimate business and legal concerns." A spokesman would not elaborate.

Google/ABCNews (US) 16.Oct.04

It's an exquisite judgement, the pressure becoming so strong...If these guys go with Moore and Bush retakes the White House, they're doomed. But if they buckle in anticipation, as they have, they look like wusses, which they are. What's a self-aggrandizing coward to do? Advertising's like that some too I think. Only this is stripped-down, essential; back the wrong horse, and die.
In that the truth-teller's got it much easier. The valence is accessible, no need to predict anything, just say what you believe to be the case, and don't let them shut you up; when you're wrong, admit it and move on.