"It's brilliant," says Dennis Hoffman
Chrysler will give customers a card linked to a Visa or MasterCard, which will adjust charges to account for the $2.99-a-gallon offer. Chrysler will honor the offer for up to 500 gallons per customer per year, equal to about 12,000 miles of driving. The card can be used for any automobile owned by the customer – not just the newly purchased vehicle."People were coming out of their houses in their Pj's and with no shoes on to get to the gas station," recalls Tony Whittingham, an elder at the church
Chrysler, which is using sophisticated hedging of prices on the futures market, says the promotion is pulling in potential buyers. Sales leads are up 25 percent, and showroom traffic rose as much as 20 percent last weekend, when compared with the weekend before, said Jim Press, president of Chrysler, in a press conference Monday.
"It has clearly resonated with the needs and concerns of our customers," he said.
CSM/Yahoo 22.May.08
