Informant38

Spam:

It works on gullibility, also on the cut-corners mentality that most any striver's subject to, looking for a way around the daily grind.
There's a spam phenomenon working in the polis too, in the American people, it's what was tapped to put Bush in office - it's fluxing now, the amalgam's precipitating, but it's still that same idea.
Only with real spam you can tell yourself - well, this Nigerian person with the son dying of cancer and the 14 million dollars in a bank in Cote d'Ivoire wants to get my bank acct. #'s, or my credit card #'s, or some other ticket into my worldly goods.
What's being scammed in the political arena is something the people don't even know they have - the tremendous might of the electorate, the latent power of the will of the people - which is compounded of millions of the powerless, people who feel they have no power at all, who feel their will makes no difference.
So here's some charismatic someone offering them power, a way to make the world conform to their values and expectations, in exchange for almost nothing, or what seems like nothing.
Votes, or small cash donations, or simply paying attention to a few subliminal messages.
Spam.