AlterNet -- The Most Feared Woman on the 'Net Seen in this light, Netochka's highest art is the creation of her legend and the propagation of her own mythology. She doesn't care what you think of her, as long as you pay attention. Some of her victims asked me not to write about her at all, because I'd just be playing into her propaganda plan.
"The meme propagates itself by instigating some type of controversy so that it can make very loud cries of scandal and get people's attention. It's an effective way of self-marketing and self-replicating," says Joshua Kit Clayton, the electronic musician and computer programmer who's been a target of Netochka's ire.