Japan (Reuters) -- Shares in fast-food giant McDonald's Holdings Co (Japan) hit a record low Monday on concerns that aggressive cuts to its hamburger prices will not be enough to reverse dwindling sales.
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On Monday, the Japanese unit of U.S. fast-food giant McDonald's Corp began selling plain hamburgers for 59 yen (49 cents), down from 80 yen, and cheeseburgers for 79 yen instead of 120 yen -- their lowest prices ever in Japan.