The Food Revolution Grass-fed beef does not just come to you straight from God's Green Earth. It also comes to you via the slaughterhouse.

The lives of grass-fed livestock are more humane and natural than the lives of animals confined in factory farms and feedlots, but their deaths are often just as terrifying and cruel. If they are taken to a conventional slaughterhouse, they are just as likely as a feedlot animal to be skinned while alive and fully conscious, and just as apt to be butchered and have their feet cut off while they are still breathing - distressing realities that tragically occur every hour in meat-packing plants nationwide.